Santini Cycling Wear, the legendary Italian cycling wear company is flanking the Filippo Pozzato-headed organisation as sponsor to the Veneto Classic, Giro del Veneto, Serenissima Gravel and the VENEtoGo social ride.
Santini Cycling Wear, already official partner to the Tour de France 2022 and many other international events, has just signed a further partnership agreement to sponsor the PP Sports Events-organised Veneto Classic, Giro del Veneto and Serenissima Gravel pro races as well as the VENEtoGo races, which comprise the “Ride the Dreamland” series.
The agreement was signed by Santini Cycling Wear CEO Monica Santini and Filippo Pozzato, founder and general manager of PP Sport Events.
«Santini is recognised in the cycling world as one of the international symbols of Italian excellence. So being able to count on this company makes us very proud indeed and is really pushing us to give the very best of ourselves – declared Filippo Pozzato – I would like to thank the Santini family for the faith they have in our project and for sharing our philosophy which sees cycling not just as a competitive spectacle but also as a way of promoting local areas, fun and sociability».
Santini was founded in 1965 when Pietro Santini decided to specialise in making technical wear for cycling, which was his great passion. Since its earliest days, Santini’s goal has been to develop cycling wear that guarantees maximum performance and maximum comfort while still being stylish. Not counting its long list of sponsorship for both teams and individual athletes, over the years, Santini has also been selected to partner prestige international events such as the UCI World Championships to which it has been exclusive official supplier since 1988, Ironman and La Vuelta. Since 2022, Santini has also been the proud partner to the Tour de France.
«Commitment to promoting local areas through cycling was the catalyst for the partnership between our company and PP Sport Events. We have always done our bit to promote local businesses as we have a very strong bond with Bergamo, our birthplace, and we know what it means to be a vehicle for promoting local areas – explained Santini Cycling Wear CEO Monica Santini – This agreement will not just include include sponsorship of the Veneto Classic, Giro del Veneto and Serenissima Gravel pro races, but also the VENEtoGO social ride. This partnership reflects our commitment to the cycling world: we don’t just dress pro riders – we have also always flanked many amateur cycling enthusiasts too».
All of the Ride the Dreamland events take place during the month of October. The 85th Giro del Veneto, a classic race won by a long list of iconic champions, takes place on Wednesday, October 12th. It is followed by the Serenissima Gravel on Friday, October 14th. For the second year, this will see very high profile pro riders doing battle on a route in which tarmac will be the exception rather than the rule. The event is being held in Veneto which is also hosting the first Gravel World Championships, being organised by PP Sport Events on behalf of U.C.I. for October 8th and 9th. VENEtoGo, the non-competitive social ride, will see amateur riders and big pro champions cycling together on October 15th. The grand finale is on Sunday, 16th, with the Veneto Classic which traverses Veneto and will have a finish inspired by the typical high altitudes of the classics of the North.
For further information: www.santinicycling.com – www.ppsportevents.com
